Promoting a new product or concept is never easy. You need to make customers appreciate its complete potential. It’s the same with Lounge-book. Much more than an accessory it’s a new way of working with your notebook PC, a totally integrated mod con. This is why, following the launch of Lively, the new 3D world from Google, Lounge-tek has created a virtual shop window not just as a showcase of a range of situations but to let customers to check it out for themselves. Using their own avatar, clients can try out the Lounge-book reclining in their armchair, sofa or bed, while sitting in a classroom or waiting room. Or members of the online community can use the digitized object to their heart’s desire as a furnishing accessory for their own virtual environment.
The product’s digitalization is state-of-the-art; the company worked closely with a specialist 3D web design company to achieve a surprisingly vivid level of realism. The decision to open the Lounge-tek “virtual shop window” on Lively is a further stage in the company's innovative strategy which even encompasses the actual marketing and presentation of the product. Currently 85% of direct sales are generated abroad, from a diverse client base stretching as far as the Americas and Australia. This enables it to launch the product to an increasingly vast and diverse potential market, without the physical restrictions of a conventional sales network and at an extremely low cost.
IT research firm Gartner has predicted that by 2011, 80% of Internet surfers will be using an avatar to interact in virtual worlds. The new 3D Internet frontier is upon us and Lounge-tek aims to harness these technological opportunities. By spearheading the evolution towards visual content representation using tools reinventing the very nature of the Internet, Lounge-tek aims to transform the standard browsing experience into an interactive delight. The company is thus contributing to a scenario in which - thanks to the 3D web - real, simulated and imaginary objects merge to form a kind of extended world which opens up a fascinating and rich avenue of opportunity, not just for marketing but also for the development of innovative business models.